A lot has been going on about Social Media these days. Every brand is busy proclaiming their own Social Media gospel. There are many who depend on this Word-of-God
“Go, Proclaim the Good News (Mark 16:15)
There are certain steps involved in proclaiming the Social Media gospel:
1. Listen: The first step to proclaim a Social Media gospel is to listen effectively to brand conversations going on all Social Media platforms. We can go ahead monitor conversations using already existing tools such as Socialmention.com. For example: When we are using Twitter, we can check what others have to say about our brand. We need to track down comments which will help us to understand the Brand image. Once we understand our brand image, then we would be able to understand the issues we need to address before we start speaking.
2. Influencer: We need to check for Influencers, who speak about our brand. Once we understand that, then we can go ahead with the next step to start an effective communication. We can use tools such Google Blog Search, BlogPulse, HootSuite etc.
3. Conversation: Once we are done with knowing the Influencers, then you can go ahead and start conversations. When we start conversations, it is good to start with speaking about generic things and then start speaking around the brand. You can highlight some benefits which would help those who want to start a long-term relationship with your brand.
4. Rebuttal: We may need to face certain people who would like to speak against our brand. There should be an effective way of handling such cases online. We need to plan an effective strategy before answering questions which can be counted as negative. Show empathy while handling such situations because the world is watching these conversations.
5. Practice what you Preach: If someone has trusted you then it is your duty as a brand to go ahead and live the gospel. If we wish to effectively proclaim the Social Media gospel, then we need to live up to the expectations. ”Be doers of the word and not just hearers” (James 1:22).
The end has still not come..We need to continue and strive hard to maintain good relationship. Is it important to do this or not?
